Your project begins with a strategic audit during which we interview key stakeholders from manufacturing to marketing in order to identify goals, brand equities, product benefits and competitve advantages. We perform a competitive analysis of your brand and your competition’s to identify strengths and expose weaknesses. We review existing marketing materials. We’ll talk to your buyers and customers. This data is compiled and used to construct a brand framework within which the creative process is initiated.

The project is generaly broken down into four manageable units and given a timeline:

DISCOVERY A lateral exploration of creative possibilities, not iterations of the same idea.

REFINEMENT A vertical narrowing of potential candidates as they are reconciled with objectives.

EXTENSION The scaling the brand system to test it against a range of form factors.

EXECUTION Production performed with exacting and exhaustive attention to detail.